RealEstate Home Page REDESIGN
RealEstate is another Boston.com site that features local real estate listings for the Boston and surrounding areas. Unfortunately, it's mostly driven by advertisements and was lacking substance for users to keep coming back. I was tasked to redesign the home page, which featured more editorial content while still maintaining our advertising partnerships.
The site was also redesigned with branding and consistency in mind, which was a secondary thought in the previous design. Things are cleaner, more visually appealing, less cluttered, and less overwhelming to users who aren't familiar with the site.